MERGERS, ACQUISITION AND BUSINESS REORGANIZATION

AHAM  NZENWATA
1.     INTRODUCTION
Corporate restructuring includes mergers and acquisitions, amalgamation, takeovers, spin-offs, leveraged buyouts, buyback of shares, capital reorganization, sale of business units and assets, etc. mergers and acquisitions are the most popular means of corporate restructuring or business combinations (Pandey, 2010 ).
According to Arthur and Waya (1963) mergers and acquisitions have played an important role in the external growth of a number of leading companies the world over. In the United States, the first merger wave occurred between 1890 and 1904 and the second began at the end of the World War I and continued through the 1920s. The third merger wave commenced in the latter part of World War II and continues to the present day. About two-thirds of the large public corporations in the USA have merger or amalgamation in their history.
There are several aspects relating to mergers and acquisitions but they are all broadly discussed under the concept of corporate restructuring. Corporate restructuring refers to the changes in ownership, business mix, assets mix and alliances with a view to enhance the shareholder value (Arthur & Waya 1963).
Hence, corporate restructuring may involve ownership restructuring, business restructuring and assets restructuring. A company can affect ownership restructuring through mergers and acquisitions, leveraged buyouts, buyback of shares, spin-offs, joint ventures and strategic alliances.
Mergers and Acquisition as a form of business restructuring involves the reorganization of business units or divisions. It includes diversification into new businesses, outsourcing, divestment, brand acquisitions, etc.
The basic purpose of mergers and acquisition is to enhance the shareholder value. Companies continuously evaluate their portfolio of businesses, capital mix, and ownership and assets arrangements to find opportunities for increasing the shareholder value. They focus on assets utilization and profitable investment opportunities, and reorganize or divest less profitable or loss-making businesses/products. In this paper, our focus is on mergers and acquisition and business reorganization.
2.     THE CONCEPT OF MERGERS AND ACQUISITION
2.1   MERGERS
A merger is said to occur when two or more companies combine into one company. One or more companies may merge with an existing company or they may merge to form a new company. In a merger, there is complete amalgamation of the assets and liabilities as well as shareholders’ interests and businesses of the merging companies. In yet another mode of merger, a company may purchase another company without giving proportionate ownership to the shareholders of the acquired company or without continuing the business of the acquired company (ICAI, 2014).
Pandey (2010) defines mergers as the amalgamation of one or more companies (called amalgamating company or companies) with another company (called amalgamated company) or the merger of two or more companies to form a new company in such a way that all assets and liabilities of the amalgamating company or companies become assets and liabilities of the amalgamated company and shareholders holding not less than nine-tenths in the value of the shares in the amalgamating company or companies become shareholders of the amalgamated company.
According to Pandey (2010) Mergers may take two forms:
·       Merger through absorption
·       Merger through consolidation
ABSORPTION
Absorption is a combination of two or more companies into an existing company. All companies except one lose their identity in a merger through absorption. An example of this here in Nigeria is the Merger between United Bank for Africa (UBA) and Standard Trust Bank (STB) in which case UBA retained its identity.
CONSOLIDATION
Consolidation is a combination of two or more companies into a new company. In this form of merger, all companies are legally dissolved and a new entity is created. In a consolidation, the acquired company transfers its assets, liabilities and shares to the new company for cash or exchange of shares. In a narrow sense, the terms amalgamation and consolidation are sometimes used interchangeably.
2.2   ACQUISITION
A fundamena1 characteristic of merger (either through absorption or consolidation) is that the acquiring or amalgamated company (existing or new) takes over the ownership of other company and combines its operations with its own operations. On the other hand,  Acquisition may be defined as an act of acquiring effective control over assets or management of a company by another company without any combination of businesses or companies.
A substantial acquisition occurs when an acquiring firm acquires substantial quantity of shares or voting rights of the target company. Thus, in an acquisition, two or more companies may remain independent, separate legal entity, but there may be change in control of companies. An acquirer may be a company or persons acting in concert for the purpose of substantial acquisition of shares or voting rights or gaining control over the target company.
An acquisition or take-over does not necessarily entail full, legal control. A company can have effective control over another company by holding minority ownership. If a company wants to invest in more than 10 per cent of the subscribed capital of another company, it has to be approved in the shareholders’ general meeting. The investment in shares of other companies in excess of 10 per cent of the subscribed capital can result into their takeovers.
2.3   FORMS OF MERGER
There are three major types of mergers:
Horizontal merger: This is a combination of two or more firms in similar type of production, distribution or area of business. Examples would be combining of two book publishers or two luggage manufacturing companies to gain dominant market share.
Vertical merger: This is a combination of two or more firms involved in different stages of production or distribution. For example, joining of a TV manufacturing (assembling) company and a TV marketing company or the joining of a wool spinning company and a weaving company. Vertical merger may take the form of forward or backward merger. When a company combines with the supplier of material, it is called backward merger and when it combines with the customer, it is known as forward merger.
Conglomerate: This is a combination of firms engaged in unrelated lines of business activity. A typical example is merging of different businesses like manufacturing of cement products, fertilizers products, electronic products, insurance investment and advertising agencies. Transcorp Nigeria PLC with interests in Hotels, Oil and Gas, Telecommunications etc is a good example of a conglomerate company.
2.4   MOTIVES AND BENEFITS OF M&A
Ansoff et al (1971) believes that mergers and acquisitions are strategic decisions leading to the maximization of a company’s growth by enhancing its production and marketing operations.
Mergers and acquisitions have become popular in the recent times because of the enhanced competition, breaking of trade barriers, free flow of capital across countries and globalization of business as a number of economies are being deregulated and integrated with other economies.
A number of reasons are attributed for the occurrence of mergers and acquisitions. All of them are not real benefits. Based on the empirical evidence and the experiences of certain companies, the most common motives and advantages of mergers and acquisitions are explained below:
Accelerated Growth
Growth is essential for sustaining the viability, dynamism and value-enhancing capability of a company. A growth- oriented company is not only able to attract the most talented executives but it would also be able to retain them. Growing operations provide challenges and excitement to the executives as well as opportunities for their job enrichment and rapid career development. This helps to increase managerial efficiency. All things being equal, growth leads to higher profits and increase in the shareholders’ value. A company can achieve its growth objective by:
·       Expanding its existing markets
·       Entering in new markets
A company may expand and/or diversify its markets internally or externally. If the company cannot grow internally due to lack of physical and managerial resources, it can grow externally by combining its operations with other companies through mergers and acquisitions. Mergers and acquisitions may help to accelerate the pace of a company’s growth in a convenient and inexpensive manner.
Internal growth requires that the company should develop its operating facilities—manufacturing, research, marketing, etc. Internal development of facilities for growth also requires time. Thus, lack or inadequacy of resources and time needed for internal development constrains a company’s pace of growth.
The company can acquire production facilities as well as other resources from outside through mergers and acquisitions. Specially, for entering in new products/markets, the company may lack technical skills and may require special marketing skills and/or a wide distribution network to access different segments of markets. The company can acquire existing company or companies with requisite infrastructure and skills and grow quickly.
Enhanced Profitability
The combination of two or more companies may result in more than the average profitability due to cost reduction and efficient utilization of resources. This may happen because of the following reasons:
·       Economies of scale
·       Operating economies
·       Synergy
Economies of scale arise when increase in the volume of production leads to a reduction in the cost of production per unit. Merger may help to expand the volume of production without a corresponding increase in fixed costs. Thus, fixed costs are distributed over a large volume of production causing the unit cost of production to decline. Economies of scale may also arise from other indivisibilities such as production facilities, management functions, and management resources and systems.
This happens because a given function, facility or resource is utilized for a larger scale of operation. For example, a given mix of plant and machinery can produce scale economies when its capacity utilization is increased. Economies will be maximized when it is optimally utilized. Similarly, economies in the use of the marketing function can be achieved by covering wider markets and customers using a given sales force and promotion and advertising efforts. Economies of scale may also be obtained from the optimum utilization of management resource and systems of planning, budgeting, reporting and control.
In addition to economies of scale, a combination of two or more firms may result in cost reduction due to operating economies. A combined firm may avoid or reduce overlapping functions and facilities. It can consolidate its management functions such as manufacturing, marketing, R&D and reduce operating costs. For example, a combined firm may eliminate duplicate channels of distribution, or create a centralized training centre, or introduce an integrated planning and control system.
Synergy implies a situation where the combined firm is more valuable than the sum of the individual combining firms. It is defined as ‘two plus two equal to five’ (2 + 2 = 5) phenomenon. Synergy refers to benefits other than those related to economies of scale. Operating economies are one form of synergy benefits (Weston and Brigham, 1977). But apart from operating economies, synergy may also arise from enhanced managerial capabilities, creativity, innovativeness, R&D and market coverage capacity due to the complementarities of resources and skills and a widened horizon of opportunities (Weston and Brigham, 1977).
Diversification of Risk
Diversification implies growth through the combination of firms in unrelated businesses. Such mergers are called conglomerate mergers. It is difficult to justify conglomerate merger on the ground of economies, as it does not help to strengthen horizontal or vertical linkages. It is argued that it can result into reduction of total risk through substantial reduction of cyclicality of operations. Total risk will be reduced if the operations of the combining firms are negatively correlated (Pandey, 2010).
In practice, investors can reduce non-systematic risk (the company-related risk) by diversifying their investment in shares of a large number of companies. Systematic risk (the market, related risk) is not diversifiable. Therefore, investors do not pay any premium for diversifying total risk via reduction in non-systematic risk that they can do on their own, cheaply and quickly.
The reduction of total risk is advantageous through combination since the combination of management and other systems strengthen the capacity of the combined firm to withstand the severity of the unforeseen economic factors that could otherwise endanger the survival of individual companies. Conglomerate mergers can also prove to be beneficial in the case of shareholders of unquoted companies since they do not have the opportunity for trading in their company’s shares (Pandey, 2010).
Reduction in Tax Liability
In a number of countries, a company is allowed to carry forward its accumulated loss to set-off against its future earnings for calculating its tax liability. A loss-making or sick company may not be in a position to earn sufficient profits in future to take advantage of the carry-forward provision. If it combines with a profitable company, the combined company can utilize the carry-forward loss and save taxes.
Financial Benefits
There are many ways in which a merger can result in financial synergy and benefits. A merger may help in:
·       Eliminating the financial constraint
·       Deploying surplus cash
·       Enhancing debt capacity and
·       Lowering the financing costs
Financing constraint: A company may be constrained to grow through internal development due to shortage of funds. The company can grow externally by acquiring another company by the exchange of shares and thus release the financing constraint.
Surplus cash: A cash-rich company may face a different situation. It may not have enough internal opportunities to invest its surplus cash. It may either distribute its surplus cash to its shareholders or use it to acquire some other company. The shareholders may not really benefit much if surplus cash is returned to them since they would have to pay tax at ordinary income tax rate. Their wealth may increase through an increase in the market value of their shares if surplus cash is used to acquire another company. If they sell their shares, they would pay tax at a lower, capital gains tax rate. The company would also be enabled to keep surplus funds and grow through acquisition.
Debt capacity: A merger of two companies, with fluctuating, but negatively correlated, cash flows, can bring stability of cash flows of the combined company. The stability of cash flows reduces the risk of insolvency and enhances the capacity of the new entity to service a larger amount of debt. The increased borrowing allows a higher interest tax shield which adds to the shareholders wealth.
Increased Market Power
A merger can increase the market share of the merged firm. The increased concentration or market share improves the profitability of the firm due to economies of scale. The bargaining power of the firm vis-à-vis labour, suppliers and buyers is also enhanced. The merged firm can also exploit technological breakthroughs against obsolescence and price wars. Thus, by limiting competition, the merged firm can earn super-normal profit and strategically employ the surplus funds to further consolidate its position and improve its market power.
3.     CONCLUSION
Companies undertake corporate restructuring in order to enhance shareholders values. Corporate restructuring take the form of ownership restructuring, business restructuring and assets restructuring. Mergers and acquisitions result in change in ownership and enhanced shareholders value. There are huge benefits that are likely to accrue to companies that engae in corporate restructuring through mergers and acquisitions. However, such benefits compe accompanied by related costs. Therefore, a careful analyses and understanding of the prevailing business industry specific and business environment factors is necessary for the benefits of mergers and acquisition to be realized.  

REFERENCES
Ansoff, H. L. et al (1971) Acquisitive Nature of US Manufacturing Firms 1946-1965, Vanderbilt University Press, New York
Arthur, R. H. & Waya, H. (1963) A Critical Study of Accounting for Business Combination, Accounting Research Study, American Institute of Certified Public Accountants, New York.
ICAI, Statements of Accounting Standards (2014) Accounting for Amalgamation, New Delhi, http://www.icai.org/resource.as14.html
Pandey, I. M. (2010) Financial Management, 10th Edition, Vikas Publishing House Pvt Ltd, India
Weston, J. F. and Brigham, E. F. (1977) Essentials of Managerial Finance, Dryden Press, P. 515

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