Corporate Social Responsibility and Financial Performance of Quoted Companies in Nigeria

 

ABSTRACT

This research project investigated the impact of corporate social responsibility on the financial performance of quoted companies in Nigeria. In order to achieve the objectives of the study, four hypotheses were proposed and data collected through secondary sources from the annual financial reports of five quoted companies. The data which was collected using the content analyses method was analyzed using multiple regression analyses. in the course of analyses, the study revealed the following findings: There is a negative relationship  between environmental management system and return on asset. Our findings also showed a positive relationship between employee relations and return on assets. Environmental management systems has a positive relationship with return on equity. Finally, employee relation has a negative relationship with return on equity of quoted companies in Nigeria. Our findings also showed that none of variables were statistically significant in explaining the financial performance of the sample firms. Given the findings, it is concluded that: Environmental management systems related costs and expenses are not an important consideration or factor in the financial performance of quoted companies in Nigeria. Costs related to employee relations are not an important factor in the financial performance of quoted companies in Nigeria. Finally, it was concluded that Corporate Social Responsibility (CSR) activities of quoted companies in Nigeria is inadequate to yield the desired fruit of contributing to the financial performance of the companies. Based on the findings and conclusions, we make the following conclusions: It is recommended that quoted companies should get more involved in environmental management activities in order to reap the resultant benefits of growth in return on equity. It is also recommended that standard setting organizations should set up environmental management and employee welfare reporting framework, in order to improve the level of financial and non-financial environmental disclosures among the listed firms. Finally, we recommend that the relevant governmental agencies in whose purview corporate social responsibility falls should organize enlightenment campaigns to educate quoted companies in the benefit derivable from implementing CSR activities within the appropriate stakeholder units.

60 Pages

Project Reference Code: C055


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CHAPTER ONE

INTRODUCTION

1.1 Background of Study

Corporate social responsibility is the initiative of businesses to invest part of their profit for the welfare of the society in order to portray a positive public image and create an educated customer base. The business dictionary defines corporate social responsibility as a company’s sense of responsibility towards the community and environment (both ecological and social) in which it operates. They express this citizenship – through waste pollution reduction process – by contributing educational and social programs - and by earning adequate returns on the employed resources.  Mohr, Webb and Harris (2001) also described corporate social responsibility as a firm’s commitment to minimizing or eliminating any harmful influence and maximizing its long run beneficial impact on the society.

It is becoming increasingly apparent that corporate firms are constantly looking for new strategies to gain a positional advantage over their competitors in order to increase their customer base and enhance their financial performance. One of these strategies is the adoption of corporate social responsibilities practices. Corporate social responsibilities (CSR) could be viewed as a symbolic relationship that exists between a firm and all its stakeholders. According to Buchholz, and Magnum and Ferrell(are cited Alex. A, Joseph. A et al 2014) there are five main categories of stakeholders; organizational (customers, employees, suppliers, creditors and shareholders’), community (local residents and lobby groups), regulatory bodies at all levels of government, media and the natural environment. These stake holders are requesting that firms act responsibly and behave ethically and are therefore expected to respond to the changing believes and values of their target audience. In the modern business world, CSR has been emphasized by stakeholders as a driving tool for success to be accomplished (Basil .U. Onwe 2014)

CSR has been an increasingly evident and crucial component of overall business organization. Conscious of this concept, ordinary citizens, potential investors, pressure groups, politicians, insurance companies and a wide range of other stakeholders are increasingly demanding organizations to account for their social/natural environment and economic impact that they have on every community in which they operate, Nwachukwu (2012) as cited in Onwe (2014). Firms commit huge amount of money in undertaking CSR activities especially in their host communities. The major reason of going into CSR activities is to bring back returns to them from people in the society that their actions have affected positively. Wiston Churchhill says “we make a living by what we get but we make a life by what we give”. The result therefore, reflects on the firm’s financial statement (Return on Investments, Return on Assets, Net Profit Margin, and Return on Equity etc) which in turn serves as a medium to measuring the firm’s financial performance.

CSR is about how businesses align their values and behaviors with the expectation and needs of stakeholders. It also describes a company’s commitment to be accountable to its stakeholders; and demands that businesses manage the economic, social and environmental impact of their operations to maximize benefits and minimize the down sides. Mahajan (2011) as cited in Fontaine  (2013) suggested that there is growing perception among enterprises that sustainable business success and shareholder value cannot be achieved solely through maximizing short term profit but instead through market oriented yet responsible behavior, companies are aware that they can contribute to sustainable development  by managing their operations in such a way as to enhance economic growth and increase competitiveness whilst ensuring environmental protection and promoting social responsibility including customer interest. Some scholars J. Ivancevich, P. Lorenzi, S. Skinner and P. Crosby (1997) (as cited in Michael Fontaine PhD 2013) suggested that CSR is social obligation, corporations engage in socially responsible behavior when it pursues profit only within the constraints of the aw. This is because the society supports the business by allowing them to exist, the business is therefore obligated to repay the society by making profit. Thus, according to this view, legal behavior in pursuit of profit is socially responsible behavior and behavior that is illegal or not in pursuit of profit is socially irresponsible.

Over the years, quite a number of research efforts have been devoted to CSR. There have also been some existing arguments/ lack of consensus as to whether CSR has a positive or negative impact on financial performance. This research seeks to contribute to the existing body of knowledge by examining the impact of the adoption of CSR on the financial performance of corporate entities in Nigeria.

1.2 Statement of problem

Organizations have come to the realization that in today’s competitive market every investment ought to deliver returns either in the short run or in the long run. The allocation of resources to project that benefit the community constitute CSR. The benefits that are accrued from such investments are usually expected to be in line of the overall purpose of the existence of the firm (mission) that is expressed in a plan of action for allocating resources effectively (strategy). As earlier stated, several studies have been conducted to establish a link between CSR and financial performance. McWilliams and Siegel and others have studied the effect of CSR on corporate performance. In the analysis, there have been mixed results on the financial impact of CSR on short and long term profitability of the organization. Berrone, Surroca and Tribo (as cited in Alex. A. Joseph.A. et al) suggested that CSR practices enhance overall profitability of firms. Determining how CSR and financial performance are connected is complicated due to lack of consensus in various literatures with regards to the effect of CSR on financial performance.

The above mentioned empirical studies have suggested that there is a link between CSR and financial performance of an entity. However, most firms invest in CSR programs due to agitation from government and civil society. This research there will investigate the following; the motives behind a firms adoption on CSR programs, if the adoption of CSR has worsened or enhanced financial performance. Finding answers to these attracted the researchers interest to investigate or examine the impact of CSR on the financial performance of cooperate entities in Nigeria.

1.3 Objectives of Study

1.4 Research Questions

1.5 Research Hypothesis

1.6 Significance of Study

1.7 Scope of Study

1.8 Limitations of Study

1.9 Operation Definition of Terms

1.10 Organization of Study

 

CHAPTER TWO

LITERATURE REVIEW

2.1 Introduction

This chapter reviews some previous studies and theories aimed at providing an analytical framework for the study on corporate social responsibility and financial performance of corporate entities in Nigeria. Empirical works done on how to measure CSR and financial performance and its impact are all considered here.

2.2 Concepts of Corporate Social Responsibility

Corporate social responsibility is a social concept that highlights the importance attached to the need to bridge the expectation gaps of the major stake holders in the affairs of an entity whether natural or artificial. It is anchored on the philosophy that businesses as a natural or artificial person should take decisions that are considered indeed to be in the interest and benefit of a large number of persons hence have respect for the fundamental rights of the public of the organization. The world business council for sustainable development (WBCSD) 1999 are cited in Idowu, Abiola 2014 defines CSR as the continuing commitment by businesses to behave ethically and contribute to the economic development while improving the quality of life of the workforce and there families as well as that of the local community and society at large. Mc Williams and Siegels 2001 describes CSR as actions that appear to further some social good beyond the interest of the firm. Business dictionary also defines CSR as a company’s sense of responsibility towards the community and the environment (both ecological and social) in which it operates. They express this citizenship – through waste and pollution reduction process – by contributing educational and social programs – and by earning adequate returns on the employed resources.

In emphasizing the ecological conceptualization of social responsibility Buchhlos 1991 as cited in Idowu , Abiola 2014 noted that any good definition of CSR must contain if not all must of the following responsibilities that ;

·        Goes beyond the production of goods and services at a profit.

·        Helps in solving important social problems, those the organization are especially responsible for.

·        Make corporation have great impact that goes beyond market place transaction.

·        Make operation serve a wide range of human values that can be captured by sole focus on values.

Four elements identified by Carroll 1996 as cited in Dr. James and Zachariah 2013 that needs to be present in order for a firm to claim social responsibility are legal, ethical, economic and philanthropic responsibilities. Over the years, the growing responsibilities of CSR from firms has risen from the pressure of various stake holders placed on these firms to engage in additional CSR investments (Mc Williams and Siegels 2000).

The concept of CSR is closely linked to the principle of sustainability which urges that enterprises should make decisions based not only on financial factors such as profit and dividend but also based on the immediate and long term social and environmental consequences of their activities Tilt 2009 as cited in Abdulraham 2015.

2.2.1 Historical Background

2.2.2 Principles of CSR

2.2.3 Economic Drivers of Corporate Social Responsibility (CSR)

Management Reputation

Qualitative Workforce         

Investor Relations and Access to Capital

Risk Profile and Risk Management.

Learning and Innovation

Competitiveness and Market Positioning/ Brand differentiation

Operational Efficiency

License to Operate

Laws and Regulations

2.2.4 List of Corporate Stakeholders

2.2.5 Mode of CSR Delivery in Nigeria

2.2.6 Benefits of Corporate Social Responsibility

2.3 Financial Performance

2.3.1 Guiding Principles Of Financial Analysis

2.3.2 Measures of Corporate Social Responsibility (CSR) And Corporate Financial Performance (CFP).

2.4 Theoretical Framework

2.5 Empirical Analysis

2.6 Chapter Summary

 

CHAPTER THREE

RESEARCH METHODOLOGY

3.1 Introduction

This chapter deals with the methodology of the study. It explains the research design, the population and sampling design adopted by the study. The chapter also explains the sources ofdata collection and the analysis techniques employed by the study couple with their justifications.  

3.2 Research Design

The research design adopted by the study is correlational and it involves investigating relationship between two or more variables with the hope of establishing whether effect or lack of effect exist between the variables under study. The rationale behind adopting the design is because the study is after finding whether as a result of expenditure incurrence on employees and environment, financial performance of the corporate entities significantly improves or not. 

3.3 Population and Sampling Design

3.4 Sources and Methods of Data Collection 

3.5 Technique of Data Analysis


CHAPTER FOUR

DATA PRESENTATION, ANALYSES AND DISCUSSION

4.0     INTRODUCTION

In this chapter, we carry out an analysis of the data collected from secondary sources from the Annual Financial Reports of the companies used in the study. The data which were collected through the content analyses method focused on CSR disclusyre issues - five employee relationship and five environmental management issues (these are shown in table 4.1 below).

For the purpose of clarity and easy understanding of the analysis, this chapter is divided into three sections. The first section deals with the presentation of the data, the second is on the analysis of the data and section three deals with the discussion of findings.

4.1 DATA PRESENTATION

4.2     DATA ANALYSES AND INTERPRETATION

4.3     HYPOTHESES TESTING

          Hypothesis One

          Hypothesis Two

          Hypothesis Four

4.3     DISCUSSION OF FINDINGS

This project investigated the impact of corporate social responsibility on the financial performance of quoted companies in Nigeria. The findings of the project showed that there is negative relationship between Environmental Management System and Return on Asset of quoted companies in Nigeria. This finding imply that increased spending on environmental management system will ead to decrease in the return on asset of quoted companies in Nigeria. Our findings also show that the finding is not statistically significant implying that effect of environmental management system costs cannot be relied on to predict the performance of quoted companies in Nigeria.

Furthermore, the findings show that there is positive relationship between employee relations and the return on assets of quoted companies in Nigeria. The implication of this finding is that increased spending on employee relations will help to boost the return on asset of quoted companies in Nigeria. However, like in the previous case, the result is not statistically significant implying that the effect of employee relations on financial performance is very weak and hence cannot be relied on to significantly improve firm earnings in Nigeria.

Environmental management system registered a positive but statistically insignificant relationship with return on equity. This finding means that increased spending on environmental management system will lead to improved return on equity. However, the fact that the finding was statistically not significant imply that the effect environmental management system on return on equity is very weak.

Finally, employee relations reported a negative and statistically non-significant relationship with return on equity. This means that increasing costs related to employee relations will lead to reduced return on equity.

The findings above show that there is mixed relationship between Corporate Social Responsibility as measured by employee relations and environmental management system and financial performance as measured by return on asset and return on equity.

 

CHAPTER FIVE

SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS

5.1     SUMMARY OF FINDINGS

From the data analyses and discussion of findings in chapter four above, we summarize our findings thus:

1.     There is a negative relationship between environmental management system and return on asset of quoted companies in Nigeria. Thus, hypothesis one was also statistically non-significant.

2.     Our findings also showed a positive relationship between employee relations and return on assets of quoted companies in Nigeria. Hypothesis was also showed that employee relations does not significantly impact the return on asset of quoted companies in Nigeria

3.     Environmental management systems has a positive relationship with return on equity of quoted companies in Nigeria. However, the finding was statistically insignificant as shown in the hypothesis.

4.     Finally, an employee relation has a negative relationship with return on equity of quoted companies in Nigeria. But, the result was not statistically significant and it was concluded that employee relations does not significantly affect return on equity of quoted companies in Nigeria.

5.2     CONCLUSIONS

5.3     RECOMMENDATIONS

          BIBLIOGRAPHY

 

Project Reference Code: C055


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