Effects of Communication on Sales Turnover of Hospitality Organizations in Rivers State.

Reference code: C072

ABSTRACT

This research project investigated the effect of communication on the sales turnover of hospitality establishments in Port Harcourt LGA of Rivers State. In order to achieve the objectives of the study, data was collected from employees of hospitality establishments in Port Harcourt through the issue of 60 copies of structured questionnaires. The collected data was analysed using simple percentage and the study hypotheses were tested using Spearman Rank Correlation. The findings of the research showed that there is a positive and significant correlation between organizing communication and the sales turnover of hospitality establishments. The findings also showed that there is a positive and significant correlation between the way of presenting the subject matter of communication and the sales turnover. We further found that there is a positive and significant relationship between the inviting communication feedback and the sales turnover. Finally, the findings show that there is a positive and significant relationship between developing recapture of communication and the sales turnover of hospitality establishments in Port Harcourt. We therefore conclude that inviting and maintaining a good feedback processes and mechanisms is an important determinant in the success of organizations in the hospitality industry and that developing recapture of communication is an important factor in the success of hospitality establishments. And that presenting the subject matter of the communication aids hospitality establishments to achieve their financial objectives. Finally, organizing the communication process is an important determinant of the sales volume of hospitality organizations. Based on the findings and conclusions as enumerated above, we make the following recommendations:  Hospitality establishments in Port Harcourt should strive to properly organize their communication processes in order to better communicate with both clients and employees. Hospitality establishments in Port Harcourt should modernize the communication processes in order to better understand the the need s of customers. Employees should be trained on how to properly and effectively communicate with clients. 

BACKGROUND TO THE STUDY

........... Communication has been widely accepted by scholars and academies as the life hood of every organization because communication is needed for exchanging information, opinions, making plans and proposals, reaching agreement, executing decisions, sending and fulfilling orders and conducting sales (Blalock, 2005 and Rotler, 2006). It is essential to note that when communication stops, organized activity ceases to exist, and individual uncoordinated activities return in an organization (Kreps, 1990). Communication has crucial impacts among work groups in that organizational communication is a channel to flow information, resources, and even policies. Communication refers to the exchange of information between a sender (source) and a receiver (destination) so that it is received, understood and leads to action (Obamiro, 2008).

The importance of communication need not to be over emphasized. Hybels and Weaver (2001) noted that communication is essential for decision-making and planning. It enables the management to secure information for decision making. Communication also makes it possible for the smooth and efficient working of an enterprise. It is only through good communication skills that the management changes and regulates the actions of the subordinates in the desired direction. Effective communication tends to increases managerial efficiency ...............

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TABLE OF CONTENTS

CHAPTER ONE
INTRODUCTION
1.3 Background to the study
1.4 Statement of the Problem
1.3 Conceptual Frame Work
1.4 Objectives of the study
1.6 Research Questions
1.6 Hypotheses
1.12 Significance of the study
1.13 Scope of the Study
1.14 Limitations of the study
1.15 Definition of terms
1.16 Organization of the Study
REFERENCES

CHAPTER TWO
REVIEW OF RELATED LITERATURE
2.0 Introduction
2.1 Conceptual Frame Work
2.1.1 The Concept of Communication
2.1.2 Importance of Communication
2.1.3 Effective Communication Process
2.1.3 Principles of Communication
2.1.4 Barriers to Effective Communication
2.1.5 Types of Communication
2.4 The Concept of Sales Turnover
2.2.1 Effect Communication on Sales Turnover
.2.3 Theoretical Framework
2.4 Review of Empirical Literature
REFERENCES

CHAPTER THREE:
RESEARCH METHODOLOGY
3.1 Introduction
3.2 Research Design
3.3 Population of the Study
3.4 Sampling Technique/Sample size determination
3.5 Method of Data Collection
3.6 Validity and Reliability of Instrument
3.7 Measurement of Variables
3.8 Data Analysis Technique
REFERENCES

CHAPTER FOUR
DATA PRESENTATION, ANALYSIS AND INTERPRETATION
4.0. INTRODUCTION
4.1 DATA PRESENTATION
4.2 DATA ANALYSES AND INTERPRETATION
4.3 TEST OF HYPOTHESES

CHAPTER FIVE
SUMMARY OF FINDINGS, CONCLUSIONS AND RECOMMENDATIONS
5.1 SUMMARY OF FINDING
5.2 CONCLUSIONS
5.3 RECOMMENDATIONS
BIBLIOGRAPHY

Reference code: C072

Reference code: C072

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